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Avera

Wellness · Concept Project · Montréal  /  Brand Direction · Web Design · Digital Experience

A concept project for a Montréal movement and recovery studio, built around one question every new visitor has: where do I start?

Avera wellness studio homepage
Industry
Wellness · Concept Project · Montréal
Services
Brand Direction, Web Design, Digital Experience

The Brief

A studio offering several class formats, recovery sessions and different ways to pay can easily overwhelm a first-time visitor. If someone can't tell which class suits their level or which option makes sense, they are likely to leave without booking.

The Approach

  1. 01

    We introduced the studio's method first, so visitors understand the approach before they compare classes.

  2. 02

    We gave each class format its own page showing intensity, duration and who it suits, so visitors can judge their fit at a glance.

  3. 03

    We laid out membership options side by side, from an introductory offer to monthly access, and placed booking and schedule links at every decision point.

Avera featured classes page on mobile
Avera brand identity board with logo, palette and typography
Avera Strength & Mobility class page
Avera membership page on mobile

The Solution

The concept gives a first-time visitor a clear route: understand the method, find a suitable class, choose an option and book. The introductory offer gives hesitant visitors an easy way to begin.

Brand Direction services →Custom Websites services →All services →

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