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Avera
Wellness · Concept Project · Montréal / Brand Direction · Web Design · Digital Experience
A concept project for a Montréal movement and recovery studio, built around one question every new visitor has: where do I start?

- Industry
- Wellness · Concept Project · Montréal
- Services
- Brand Direction, Web Design, Digital Experience
The Brief
A studio offering several class formats, recovery sessions and different ways to pay can easily overwhelm a first-time visitor. If someone can't tell which class suits their level or which option makes sense, they are likely to leave without booking.
The Approach
- 01
We introduced the studio's method first, so visitors understand the approach before they compare classes.
- 02
We gave each class format its own page showing intensity, duration and who it suits, so visitors can judge their fit at a glance.
- 03
We laid out membership options side by side, from an introductory offer to monthly access, and placed booking and schedule links at every decision point.




The Solution
The concept gives a first-time visitor a clear route: understand the method, find a suitable class, choose an option and book. The introductory offer gives hesitant visitors an easy way to begin.
Brand Direction services →Custom Websites services →All services →
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